Terms of Service

1. Agreement and who we are

These Terms of Service ("Terms") are a binding agreement between you and Kratu AI LLC, a Utah limited liability company ("Hypothis", "we", "us"), which operates the Hypothis website, web app, APIs and related services (the "Service"). By creating an account, checking the box at sign-up, continuing with a sign-in provider, or otherwise using the Service, you accept these Terms, our Privacy Policy and our Acceptable Use Policy, which are part of these Terms. If you use the Service for a company, you accept on its behalf and confirm you're authorized to; "you" then means that company too.

Section 20 contains a binding arbitration agreement and class-action waiver. It affects how disputes are resolved. You can opt out within 30 days (Section 20.6).

2. Eligibility

• You must be at least 16 years old. If you are under 18 (or the age of majority where you live), a parent or legal guardian must agree to these Terms for you.
• The Service is built for founders and businesses. You may not use it if you are barred from doing so under U.S. or other applicable law, including sanctions laws (Section 22).
• One person or entity may not maintain multiple accounts to obtain additional free trials, credits or promotions.

3. Your account

• Give accurate information (including your name and email) and keep it current.
• Keep your credentials secure. You're responsible for all activity under your account, including by anyone you let use it. Tell us at [email protected] if you suspect unauthorized access.
• Accounts are personal to the account holder and may not be shared, sold or transferred without our written consent.

4. Plans, billing and automatic renewal

Some features require a paid plan. Current plans, prices and what each includes are shown on our Pricing page and at checkout. Payments are processed by Stripe; we never receive or store your full card number.

Automatic renewal

Paid subscriptions renew automatically at the end of each billing period (monthly or yearly) and your payment method is charged the then-current price plus applicable taxes, until you cancel. We show the renewal terms before you buy and send a receipt after each charge. For yearly plans we'll remind you before renewal where the law requires it.

Cancelling

You can cancel any time online in Settings → Billing — no call or email needed. Cancellation takes effect at the end of the current billing period; you keep paid features until then, after which your account moves to the free plan. Nothing you've created is deleted when you cancel.

Price changes

We may change prices for future billing periods. We'll give you at least 30 days' notice by email before a price increase applies to your subscription, and you can cancel before it takes effect.

Taxes and failed payments

Prices exclude taxes unless stated; you're responsible for applicable sales, use, VAT and similar taxes. If a payment fails we may retry it, and after a grace period may move your account to the free plan until payment succeeds.

5. Free trials, promotions and discount codes

• Free trials are available once per account (and per person or organization). Trial credits may require a verified email address. When a trial ends without a paid plan, your account moves to the free plan automatically — you won't be charged unless you chose a paid plan.
• Promotional discounts and codes have the terms stated with them (amount, duration, eligibility, expiry). A code tied to your account is personal, non-transferable, single-use, has no cash value, and can't be combined with other offers unless we say so.
• We may cancel trials, promotions or codes obtained through abuse, error or multiple accounts.

6. Credits

• AI features consume credits. Monthly plan credits reset each billing period and do not roll over.
• Add-on credit packs don't expire while you have a qualifying paid plan, but are forfeited if that plan ends.
• Credits have no cash value, aren't refundable or transferable, and can't be exchanged for money.

7. Refunds

Except where the law requires otherwise, fees are non-refundable and we don't give refunds or credits for partial billing periods, unused credits, or downgrades. If you believe you were charged in error, contact [email protected] within 60 days and we'll review it in good faith. Nothing here limits rights you have under consumer-protection law.

8. Acceptable use

You must follow our Acceptable Use Policy. In short, you may not use the Service to:

• infringe anyone's intellectual-property, privacy or publicity rights;
• attack, probe, overload, scrape or reverse-engineer the Service, or get around its security, rate limits or bot checks;
• impersonate anyone, phish, collect passwords, full payment-card numbers, bank credentials or government ID numbers, or mislead respondents about who is collecting their data and why;
• create or distribute illegal content — including child sexual abuse material, which we report to NCMEC — or content that harasses, threatens, defames or promotes violence or hate;
• collect sensitive data (health, biometric, financial-account, precise location, children's data) without the lawful basis and consents the law requires — the Service is not HIPAA-compliant and we don't sign BAAs;
• send spam or unsolicited invitations (email, SMS, messaging apps) in breach of CAN-SPAM, TCPA or similar laws;
• misuse the AI features (prompt injection, extracting system prompts, generating unlawful or deceptive content), or use the Service or its output to build a competing product or train AI models;
• resell, sublicense or white-label the Service, share seats, or create multiple accounts to farm trials, credits or promotions;
• break any applicable local, state, federal or international law.

8A. Enforcement

• Monitoring. We may, but aren't obliged to, monitor, review, remove or disable content and usage (including with automated abuse and PII scans) to enforce these Terms, protect people, and comply with law.
• Suspension and termination. We may suspend or terminate access immediately and without prior notice for a violation, security risk or legal exposure; we'll give notice where practical. For serious or unlawful violations there's no refund of fees or credits.
• Law enforcement. We may preserve and disclose information when legally required or when needed to protect rights, property or safety.
• Reporting abuse. Report a form or account at hypothis.ai/report-abuse or [email protected]. Report vulnerabilities to [email protected].

9. Your content and the license you give us

You own what you put into the Service and what you collect through it — ideas, hypotheses, forms, research plans, respondent responses and exports ("Your Content"). You're responsible for Your Content and for having the rights to it.

You grant us a worldwide, non-exclusive, royalty-free license to host, store, copy, process, transmit and display Your Content only as needed to provide, secure and support the Service for you — including sending it to our AI and infrastructure subprocessors to produce the output you ask for. This license ends when Your Content is deleted, except for copies in backups that roll off on their normal schedule. We don't sell Your Content, and we don't use it to train AI models.

We may create aggregated or de-identified data from use of the Service (for example, feature usage counts) that doesn't identify you or any respondent, and use it to operate and improve the Service.

10. Respondent data and our Data Processing Addendum

When you collect responses through the Service, you are the "controller" (or "business") for that respondent data and we process it on your behalf as your "processor" (or "service provider"). Our Data Processing Addendum applies to that processing and is part of these Terms.

You are responsible for:

• having a lawful basis for collecting respondent data and giving respondents any notice the law requires (the Service shows a short standard notice on every public form; it doesn't replace yours);
• getting any consents you need — for example before sending invitations by email, SMS or messaging apps, or before collecting sensitive data;
• not collecting data from children under 13 (or under 16 in the EU/UK) without the consents the law requires; and
• responding to your respondents' privacy requests. We'll help as described in the DPA.

11. AI output and verdicts

The Service uses AI to draft hypotheses and research instruments, analyse responses, ask follow-up questions, and produce verdicts like "Build it" or "Weak demand". AI output can be wrong, incomplete or inconsistent, and may resemble output given to others.

Verdicts and other output are decision aids, not professional, legal, financial, investment, medical or other regulated advice, and not a guarantee of any outcome. A verdict is an assessment of a business idea, not a decision about you or any other person, and isn't used to make — and doesn't itself make — decisions about employment, credit, housing, insurance, healthcare or similar consequential matters affecting a person. You decide what to build and what to show respondents, and you're responsible for reviewing output before relying on it or presenting it as your own. Don't present AI output to respondents as human expert advice.

Disclosure that you're interacting with AI. Follow-up questions a respondent sees while answering a form (when a founder turns that feature on) are generated by AI in real time and are labeled as such where they appear. If you ask, we'll always confirm when you're interacting with an AI system rather than a person.

Ownership of AI-generated output. As between you and us, you own the ideas, hypotheses, forms and other output the Service generates at your direction, on the same basis as the rest of Your Content (Section 9). Content generated substantially by AI with little human authorship may not be eligible for copyright protection under U.S. law, regardless of who "owns" it as between us — we make no warranty about the copyrightability of any AI-generated output, and you're responsible for how much you edit, curate or add to it if copyright protection matters to you.

12. Feedback

If you send us suggestions or feedback, we may use them without restriction or payment to you. You don't have to send any.

13. Our intellectual property

Kratu AI LLC and its licensors own the Service — its software, code, AI prompts and models configuration, research templates, designs, user interface, documentation, the "Hypothis" name and logos, and aggregated or de-identified data — and all related intellectual-property rights. We give you a limited, revocable, non-exclusive, non-transferable right to use the Service under these Terms. Nothing else is licensed to you.

14. Third-party services

The Service connects to third-party services you choose to use (for example Google sign-in, Google Sheets, Stripe or your own webhooks). Their terms and privacy policies govern your use of them, and we aren't responsible for them. When you connect one, you authorize us to exchange data with it as needed for the integration.

15. Copyright complaints (DMCA)

We respect intellectual-property rights and respond to notices under the Digital Millennium Copyright Act. Send notices to our designated agent at [email protected] or by mail to Kratu AI LLC, Attn: Copyright Agent, 2114 Wasatch Blvd, Sandy, UT 84092. Include: your signature; identification of the copyrighted work; the URL of the material; your contact details; a statement that you have a good-faith belief the use isn't authorized; and a statement, under penalty of perjury, that your notice is accurate and you're authorized to act for the owner.

We may remove material, notify the user, accept counter-notices as the DMCA provides, and terminate repeat infringers.

16. Termination and deleting your account

You can stop using the Service at any time and delete your account in Settings → Account → Privacy & your data. Deletion cancels your subscription immediately; the account is locked for 30 days (you can restore it or download your data), then permanently deleted. Download anything you need first.

We may suspend or terminate your access as described in Section 8A, or if we stop offering the Service (with at least 30 days' notice and a pro-rated refund of prepaid fees in that case). Sections that by their nature should survive termination — including 9 (license to aggregated data), 11, 13, 17–21 and 25 — survive.

17. Disclaimers

The Service and all output are provided "as is" and "as available". To the fullest extent permitted by law, Kratu AI LLC disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, title, non-infringement, accuracy, and any warranty that the Service will be uninterrupted, secure, error-free, or that any verdict, analysis or AI output is accurate or will lead to any business result. Some jurisdictions don't allow certain disclaimers, so some of these may not apply to you.

18. Limitation of liability

To the fullest extent permitted by law, Kratu AI LLC and its members, managers, employees, agents and suppliers will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for lost profits, revenue, data, goodwill or business opportunity — including losses from business decisions made in reliance on a verdict or other output — even if advised of the possibility.

Our total liability for all claims relating to the Service or these Terms is limited to the greater of (a) the amounts you paid us for the Service in the 12 months before the event giving rise to the claim, or (b) US $100.

These limits apply to every theory of liability and even if a remedy fails of its essential purpose, but not to liability that can't be limited by law (such as for gross negligence, willful misconduct or fraud where that rule applies).

19. Indemnification

You'll defend, indemnify and hold harmless Kratu AI LLC and its members, managers, employees and agents from any claims, damages, losses, liabilities, costs and expenses (including reasonable attorneys' fees) arising from: (a) Your Content; (b) your collection or use of respondent data, including any failure to give notice or obtain consent; (c) your breach of these Terms or the Acceptable Use Policy; or (d) your violation of any law or third-party right. We'll notify you of a claim, may choose our own counsel at our cost, and you won't settle a claim that imposes obligations on us without our written consent.

20. Dispute resolution, binding arbitration and class-action waiver

Please read this section carefully. It limits how disputes can be brought.

20.1 Informal resolution first

Before starting arbitration or a lawsuit, the party with a dispute must send a written notice describing it and the relief sought (to us at [email protected] and 2114 Wasatch Blvd, Sandy, UT 84092; to you at your account email). Both parties will try in good faith to resolve it within 60 days. Deadlines to bring claims are paused during this period.

20.2 Agreement to arbitrate

Except as stated below, any dispute, claim or controversy arising out of or relating to these Terms or the Service ("Dispute") will be resolved by final and binding individual arbitration administered by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules (if you use the Service primarily for personal purposes) or its Commercial Arbitration Rules (otherwise), as modified by this section. The Federal Arbitration Act governs this section. The arbitrator decides all issues, except that a court decides whether the class-action waiver, the mass-arbitration procedures, or the exclusions below are enforceable.

20.3 Exceptions

Either party may (a) bring an individual claim in small-claims court if it qualifies, and (b) seek injunctive relief in court for infringement or misuse of intellectual property.

20.4 Class-action and jury-trial waiver

You and we may bring claims only in an individual capacity, not as a plaintiff or class member in any purported class, collective, consolidated or representative proceeding, and the arbitrator may not consolidate claims or award class-wide relief. You and we waive any right to a jury trial. If this waiver is found unenforceable for a claim, that claim (and only that claim) proceeds in court, stayed pending the individual arbitration of the rest.

20.5 Procedure, location and fees

Arbitration may be held by video, by phone, on written submissions, or in person in Salt Lake County, Utah, or the county where you live. Fees follow the AAA rules; for consumer arbitrations we pay the filing and arbitrator fees beyond the amount you'd pay to file in court. The arbitrator may award the same individual relief a court could.

20.6 30-day opt-out

You may opt out of this arbitration agreement by emailing [email protected] within 30 days after you first accept these Terms, with your name, account email and a clear statement that you opt out of arbitration. Opting out doesn't affect the rest of these Terms.

20.7 Mass arbitration

If 25 or more similar demands are filed by or with the help of the same counsel or coordinated group, they will be administered in batches of up to 25 under the AAA's Mass Arbitration Supplementary Rules, with fees for each batch due only when that batch proceeds; the parties will cooperate to select arbitrators and resolve batches efficiently. Deadlines are paused while demands wait in the queue.

20.8 Changes

If we change this section, the change won't apply to a Dispute we already had notice of, and you may reject it by emailing us within 30 days, in which case the prior version applies to you.

21. Governing law and venue

These Terms are governed by the laws of the State of Utah and applicable U.S. federal law, without regard to conflict-of-law rules. For any matter not subject to arbitration, you and we submit to the exclusive jurisdiction of the state and federal courts located in Salt Lake County, Utah. If you live in the EU or UK, this doesn't deprive you of the protection of mandatory consumer-protection law where you live.

22. Export controls and sanctions

You may not use, export or re-export the Service in violation of U.S. export laws (including the Export Administration Regulations) or sanctions administered by OFAC, or from any country or region subject to comprehensive U.S. embargoes, or if you're on a U.S. restricted-party list.

23. Electronic communications

You consent to receive agreements, notices, receipts and other communications from us electronically (by email or in the Service), and agree these satisfy any requirement that they be in writing (E-SIGN Act). Account, billing and security emails are part of the Service; marketing email is optional and you can unsubscribe at any time.

24. Changes to these Terms

We may update these Terms. For material changes we'll give at least 30 days' notice by email or in the Service before they take effect. Continuing to use the Service after that means you accept the new Terms; if you don't, stop using the Service and you may delete your account.

25. General

• Entire agreement. These Terms (with the Privacy Policy, Acceptable Use Policy, DPA and any order terms) are the whole agreement between us about the Service.
• Assignment. You may not assign these Terms without our consent. We may assign them in a merger, acquisition or sale of assets, or to an affiliate.
• Force majeure. Neither party is liable for delays or failures caused by events beyond reasonable control (for example outages of third-party infrastructure, natural disasters, war or government action).
• Severability and waiver. If a provision is unenforceable, it's limited to the minimum extent and the rest stays in effect. Not enforcing a provision isn't a waiver.
• Relationship. We're independent contractors; nothing creates a partnership, agency or employment relationship.
• California users. Under Cal. Civ. Code § 1789.3, you may report complaints to the Complaint Assistance Unit of the California Department of Consumer Affairs, 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, (800) 952-5210.

26. Contact and notices

Kratu AI LLC, 2114 Wasatch Blvd, Sandy, UT 84092. Legal notices: [email protected]. Support: [email protected].